Join us for breakfast briefing!
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Join us for our breakfast briefing!
Marketing channel performance:
Which channel is best to reach your audience and effectively communicate your USP?
Wednesday, 3 July 2024
8:30 am - 11:00 am
Register your interest
What will you learn?
Join us at the iconic Whitechapel Gallery – a space that has fostered creativity and design for over a century – where we will discuss:
Which marketing channels are performing best in the current marketing mix?
Which marketing channel is right for your audience considering their age demographic and content consumption preferences?
Which marketing channels are on the rise and which future channels do you need to have on your radar?
How do you establish an effective creative ecosystem that supports your multi-channel content creation requirements and caters for varied budgets?
Learn from our industry experts
Join our breakfast briefing for a discussion on channel performance and how to establish a creative ecosystem that meets your content needs and wows your audiences!
Anil Noorani
Founder and Managing Partner of TKM Consultants
Anil is a strategic marketing consultancy that delivers accelerated growth for ambitious brands, agencies and technology innovators. He specialises in growth strategy anchored in marketing excellence, efficiency and effectiveness and has been supporting leadership teams around the world for over 20 years. Anil focuses on designing the right marketing strategy and positioning, selecting suitable Martech, designing best-in-class operational and production models, and supporting M&A programs to deliver on his clients growth aspirations.
David Bevis
Managing Director
David has worked for various top-tier agencies and multinational organisations and has more than two decades’ leadership experience in global creative solutions and digital transformation. During his career, he has gained in-depth knowledge of running global accounts, and specialises in building agile agency ecosystems that connect creative teams on-site, near-site, and off-shore for global brands. David enjoys working at the intersection of creativity and technology to drive innovation and transformation for his clients and their brands.
Corey Stewart
Creative Director
Corey brings extensive experience working across various sectors and enjoys managing large, complex, multi-channel campaigns and building brands by nurturing high-performing creative teams to produce their very best work, whilst forging strong collaborative client relationships. He has created exciting and award-winning work for large global organisations and smaller boutique brands by understanding their strategic goals/aims balanced with their brand and project objectives.
Our research
Meeting the needs of a changing agency landscape
The marketing landscape is changing at an accelerating pace. Pandemic-induced lockdowns have brought about an increase in consumer digital adoption across all demographics and shifted business interactions to digital channels, challenging brands with providing more compelling and innovative experiences. The end result? Brands are reframing the ask from their agency partners on how best to deliver creative content at scale.
A creative agency model fit for purpose
Finding the right creative model to support sales and marketing operations has been a long-standing challenge for global brands. Many have created multi-skilled in-house departments; others rely on external creative agencies. Some have a complicated mix of both. All models have their strengths – but also require business leaders to make significant (often damaging) compromises. Our creative studio solution combines the best of in-house and agency offering within a custom-built, flexible and scalable model.
The Chameleon Workplace
To mark the launch of Optima, we commissioned exclusive research among a panel of 1,000 employees. The Chameleon Workplace Report delivers key insights in what is needed to develop a workplace fit for the new ways of working post- pandemic.